When people search for a specific product, they often have their card ready to head to checkout. Google Shopping allows you to get the products you sell directly in front of customers who are already searching for them.
It doesn’t matter where they’re searching; whether it’s a desktop in their home office or a mobile phone on the bus, a well-optimised and perfectly-timed ad can convert curious searchers into valuable customers. Google Shopping has proven to be a profitable marketing channel for many of our eCommerce clients, giving them increased product visibility, outperforming competitors and generating high quality leads and sales.
Before we build any campaign, our team will be 100% sure that Google Shopping is the right platform for your business. Our data-driven, bespoke and granular approach means that we will have eyes on your account every day, making tweaks, changes and optimisations where necessary. It’s our job to make your budget work harder.
Our Google Shopping services
Product feed optimisation
Any strong and successful Google Shopping campaign starts here; with your product feed. Every time a person searches for a product, your feed is what makes sure it appears. Having a product feed that is properly set up and optimised is how you’re going to attract the best customers, and also how you’re going to get the best return on your ad spend.
Shopping campaign management
A well-managed Google Shopping campaign includes data-driven targeting, smart bidding and customer profiling and, of course, a great ROI. But a perfect campaign such as this doesn’t happen overnight. For that, you need a skilled Google Shopping agency to set up and manage your campaigns closely. That’s where we come in.
Our team is made up of eCommerce experts. Not only do they know the platform inside and out, but they’ll work closely with you and communicate on a regular basis to review the performance of your products, share fresh ideas and strategies, and be constantly on the lookout for improvements.
Merchant Centre management
Google’s Merchant Centre is an incredibly clever and powerful tool that you need to have in your paid marketing arsenal. The Merchant Centre allows you to easily upload your product listings and make them available across the platform, including Google’s free listings and LIA (local inventory ads).
From setting things up in the beginning, to management on a day-to-day basis, the regular monitoring by our team will ensure your ads appear properly, follow all the guidelines, and receive the most impressions possible.
Insights and reporting
Here at TAL Agency, the team is constantly looking for ways to make your campaigns better. And for that you need regular reporting and insights. We don’t just set up your campaign and leave it to run itself; our team constantly monitors and fine-tunes your product feeds and copy, optimising in the right places to ensure better visibility and efficient budget spend. Everything we do – every tiny tweak and spent penny – is backed up by detailed reporting. We do love our data.
Take your ads to the next level with a Google Shopping agency
There’s nothing our team loves more than diving into some data, tweaking a campaign and seeing the number head in the right direction. Our Manchester-based Google Shopping agency has years of experience helping online retailers maximise their ROI, drive high quality traffic, and make those sales.
Whatever your industry, get in touch to see what we can do for you.
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